Raise your hand if you’ve ever heard or read any of these declarations:
“AI doesn’t need humans to operate.”
“AI is going to take all our jobs away.”
“AI robots are just biding their time until they can become our overlords.”
Well, with a reputation like that, it’s no wonder people are wary of artificial intelligence (AI). But AI can help small business owners in a number of areas, like marketing, customer service and logistics—and, in fact, are helping them right now. An October 2023 Small Business and Entrepreneurship Council report showed that 48% of the small businesses surveyed started using AI tools within the previous year, and 29% of them had been using AI tools for one to two years.
If you’ve hesitated in using AI for your own business because you’re afraid you’ll eliminate the human touch that makes your company unique, don’t worry. You can keep the human touch with AI by balancing the technology with the personalized, human-centric approaches that only you and your team can provide. Here are 12 strategies:
This can be a touchy subject, but it’s one of the most important strategies to implement. Proactively inform both your staff and your customers about the introduction of AI into your business. Explain to your team exactly how it will be used to assist them—not replace them—in their duties (i.e., make their jobs easier, more efficient and less monotonous, and allow them to focus on more creative, strategic and meaningful work). Reassure your customers that AI will be used to enhance their experience (e.g., reduced wait times, faster service, personalized recommendations), not replace the personalized service they’re accustomed to.
Use AI to gather and analyze customer data, but ensure that your human employees interpret the data to understand your customers’ needs and preferences. This will help tailor services or products more effectively. Ensure that the final service or interaction is personalized and human to show your customers how much you value your relationship with them.
AI can handle routine queries, like chatbots, but be sure that complex issues or conversations that require nuance are routed to your human staff, so they’re resolved with personal contact. Personalize printed or email communications with customer names and remember their preferences, which AI can help track.
Training that helps your team grow in their job shows your commitment to their personal and professional growth. Offer training programs to help your staff use AI tools effectively. Consider ongoing customer service training to reinforce the ideals of great service. Encourage them to provide feedback on AI systems and involve them in the decision-making, development and implementation of these systems, so they complement your team’s human skills and improve the customer experience. Have leaders and managers in your business lead by example and use AI tools in their work to set a positive example.
Always have human oversight for any AI operations. AI can process and suggest, but final decisions—especially critical ones—should have human involvement to consider any ethical, emotional and complex factors that AI might not fully grasp.
Use AI for tasks like data analysis, predictive trends and operational efficiencies. Complement with human creativity for marketing, customer service and problem-solving, where nuanced understanding and emotional intelligence are key.
Be transparent with your customers about how you’re using AI and data. Ensure that your use of AI adheres to ethical standards, always respecting and prioritizing customer privacy and data security to build trust and reassure your customers.
Request and use feedback from both AI systems and human interactions to continually improve your services. AI can identify patterns and suggest improvements, while your employees can provide insights based on direct customer interactions.
While AI can handle many aspects of customer interaction, focus on using it to free up your human employees for more meaningful, relationship-building interactions with customers.
Instead of one-size-fits-all AI solutions, consider customizing your AI tools to fit your specific business needs and customer expectations. This may involve working with AI developers to tailor systems to support unique aspects of your business.
Engage with your community and customers through events, workshops or social media to highlight your commitment to people-first values. Use AI to analyze engagement and feedback, but let the humans in the business lead these initiatives to ensure a personal touch.
Whether it’s testimonials from happy customers that spotlight the human element in your services, or posts on social media showing your team interacting with customers, being involved in the community or commemorating special milestones, share your stories. This can help reinforce the idea that while AI is a tool, people are irreplaceable in—and to—your business.
It’s crucial to create an environment where AI is seen as a tool for empowerment, growth and service excellence. By focusing on and implementing these strategies, you’ll not only help alleviate fears and build a more accepting and optimistic view of AI among your team. You’ll also reassure your customers that while your business is embracing technological advancements, the human touch remains—and will always be—a core component of your service and values.
Would you be surprised to learn that many small businesses carry debt? If you’re a business owner, it may not shock you that 72% of small businesses hold outstanding debt, according to the 2023 Report on Employer Firms issued by Fed Small Business.
While debt is necessary, it’s important that it’s carefully managed with the help of a financial professional. In this article, we’ll cover different types of business debt, how to effectively reduce and stop accumulating debt, when it’s wise to file bankruptcy, and your options if this happens.
There are several common types of debt, including:
If your business carries recurring debt, you’ll want a debt management plan. (Disclaimer: Working with a trusted professional who specializes in this field is highly recommended.) This plan can include strategies to:
As you work to reduce your debt, it’s also important to see where you can cut costs so you can remove—or diminish the need for—more debt. Work with a professional to:
If your business carries too much debt and there’s no end in sight, bankruptcy may be necessary to reduce your business debt burden. If it comes to this, you have two options:
Effective debt management is crucial for business owners, but you shouldn’t do it alone. Work with a qualified professional who can guide you through strategies to navigate debt efficiently and keep your business on a path to financial health.
The Corporate Transparency Act (CTA) became a significant piece of legislation in fiscal year 2021 as part of the National Defense Authorization Act. It was created to combat money laundering, the financing of terrorism and other illicit activities. The CTA aims to enhance business transparency by requiring the disclosure of information about beneficial owners.
On January 1, 2024, the U.S. Department of the Treasury’s Financial Crimes Enforcement Network (FinCEN) began accepting beneficial ownership information (BOI) reports. Here’s a quick look at what you need to know.
Not all companies are required to report BOI; some companies are required to report only if they meet the definition of a reporting company. Your business may qualify as a reporting company if it meets one of the following requirements:
For updated information and a list of exemptions, refer to the Small Entity Compliance Guide.
A beneficial owner is any individual who directly or indirectly:
A reporting company may have multiple beneficial owners; no maximum number must be reported.
Reporting companies are required to submit accurate and current beneficial ownership to FinCEN. The following information must be included:
FinCEN permits federal, state, local and tribal officials to obtain BOI for authorized activities related to national security, intelligence and law enforcement. Foreign officials who submit a request through a US federal government agency may also gain access. Financial institutions have access to BOI in specific circumstances only with the consent of the reporting company.
If your company existed before January 1, 2024, it must file its initial BOI report by January 1, 2025. If your company is created between January 1, 2024, and December 31, 2024, it must file its initial BOI report within 90 days.
If there are any changes to the reporting company or any of its beneficial owners, your company has 30 days to file an updated BOI report with FinCEN. Changes may include:
If your business is required to report your BOI, you can use the secure filing system available on FinCEN’s website and refer to their quick reference guide and step-by-step instructions. There is no fee for submission.
Anyone who willfully violates the BOI reporting requirements may be subject to civil penalties of up to $500 per day the violation continues and may also be subject to criminal penalties of up to two years imprisonment, along with a fine of up to $10,000.
If you need more information regarding the BOI reporting requirements or have concerns about reporting on your own, visit the FinCEN website. You may also visit their FAQ page, start a chat and stay current on FinCEN updates by subscribing to their email list. Remember, it’s up to you to remain compliant with the CTA; consider consulting with your legal counsel on BOI reporting requirements.
Starting a small business is an endeavor that requires intentional thought and decision-making. One of the first important decisions you need to make concerns choosing the right business structure. The structure you select influences many things about your business, from the amount you pay in taxes to your everyday operations. And each one comes with its own set of benefits and challenges.
In this blog, we’ll break down the five common types of business entities and the pros and cons of each.
If you’re looking for a business type that’s easy to form and grants you complete control over your business (i.e., the only person in charge), a sole proprietorship is the way to go. You’re automatically considered a sole proprietorship if you perform business activities but don’t register as any other business. Note: Sole proprietors must report earnings on schedule C of their personal returns.
Pros:
Cons:
When owning a business with one or more people, a partnership is the simplest structure to select. There are two common types of partnerships:
Pros:
Cons:
When you form a C corporation (C corp), you’re creating a legal structure where owners or shareholders are taxed separately from the entity. They’re also subject to corporate income taxation, which means business profits are taxed at both the corporate and personal levels (i.e., double taxation).
Pros:
Cons:
Unlike C corps, S corporations (S corps) pass their taxable income, credit, deductions and losses directly to their shareholders, known as a “pass-through” entity. S corps are available only to small businesses with 100 or fewer shareholders.
Pros:
Cons:
Like an S corp, limited liability companies (LLCs) are also “pass-through” entities where business income is part of the owner’s income without a separate tax (i.e., limited liability protection). Owners are typically referred to as “members.”
Pros:
Cons:
Selecting the best business structure is a decision that can’t be taken lightly—it impacts your taxes, liability and the ability to grow your company. Think about the risk you’re willing to take and where you want your business to go. Be sure to consult with financial and legal professionals for insight into the business formation that’s right for you. Doing this will help position your business for success.
“How can I help you today?” Chat GPT asks as the cursor blinks below a list of prompts. Maybe you type, “Help me write a social media post for Facebook,” or “Can you write an email to our customers about an upcoming spring promotion of 20% off their purchase?”
As you hit the return key, ChatGPT immediately gets to work, carefully spitting out content to (hopefully) meet your request or asking you for more information to craft the perfect social post or email campaign.
Sounds incredible, right?
While ChatGPT can help small businesses with many tasks, there are also several things to consider if you want to implement artificial intelligence (AI) into your small business. In this article, we’ll cover how to use ChatGPT, along with some caveats and risks to look out for.
From streamlining processes and enhancing operations, small businesses can incorporate ChatGPT in many ways.
ChatGPT enables small businesses to reduce costs and improve efficiency. While those two outcomes sound like a no-brainer when it comes to integrating AI into everyday processes, overreliance comes with significant risks.
ChatGPT offers numerous advantages and benefits for small businesses. But it’s important to remember that it can also introduce some caveats. Here are a few things to keep in mind if you want to start using ChatGPT:
If you choose to use ChatGPT in your business, you must make sure that you’re double-checking information or facts produced by AI. While it seems like an answered prayer for AI to develop a quick blog post or financial report, it’s up to you to give it that human touch—and to confirm its validity.
As with any new technology that promises to move mountains for your business, you must also take it with a grain of salt. No technology is perfect—not even ChatGPT (sorry, ChatGPT, but it’s true). Make sure your business is transparent about the use of AI and let your humans handle complex or sensitive issues that may come up. The key to success is balancing the use of AI with human supervision. AI may do things more quickly, but humans provide the personal touch that customers look for and respond to.
When it comes to financial planning, one of the most common concerns for small business owners is how to reduce taxable income.
The most obvious benefit, of course, is paying less in taxes. However, there are several other strategic and practical advantages of reducing your taxable income, which can, in turn, help you:
As a small business owner, you can use a number of strategies to reduce your taxable income. We should note, however, that tax laws can vary significantly, depending on your location and the type of business you operate. As a result, consulting with a tax professional is always advisable.
Here are 10 common methods business owners use to reduce their taxable income, along with links to IRS information where applicable.
For more information, check out the IRS Small Business and Self-Employed Tax Center, which has a wealth of resources for taxpayers who file Form 1040 or 1040-SR, Schedules C, E, F or Form 2106, as well as small businesses with assets under $10 million.
Keep in mind that as a small business owner, the key to reducing taxable income lies in understanding the tax code and its implications for your specific business. To ensure that all deductions and strategies are legitimate and in line with current tax laws, it’s important to regularly consult with a tax professional who can help you navigate all the complexities and changes—and stay compliant.
Retirement.
It sounds like such a leisurely word, doesn’t it? When you think of retirement, you might envision sunny beaches, road trips or spending as much time as you can visiting your grandchildren (fur kids included). But before those dreams can become a reality, there’s quite a bit of planning to be done.
Making sure your employees have a tidy nest egg to begin their golden years is both a joy and a responsibility. Providing the right benefits, particularly in the form of retirement accounts, can help your employees start their retirement path on the right foot. Not only does it help retain and attract quality employees, but it can also provide tax advantages for your business.
Let’s explore the options available and the considerations small business owners should keep in mind.
Choosing the right type of retirement account can feel like hunting for buried treasure. Let’s uncover the retirement options available to you and your employees.
While charting the course of retirement benefits offers numerous advantages, it’s important to be aware of potential challenges. Let’s delve into some complexities and considerations business owners and employees may encounter.
Offering retirement accounts to your employees is a commendable and strategic decision for any small business. While there are many benefits, it’s important to navigate the retirement plan terrain with as much information as possible.
Consult with a financial professional so they can guide you on the best options for your specific business model and make sure you’re not only supporting your employees’ future—but also securing the financial health of your business.
What is a credit score?
The short answer: It’s a number that represents your creditworthiness.
A longer answer: Your credit score is calculated based on an analysis of your credit files and is used by lenders to assess the risk associated with extending credit to you. Scores typically range from 300 to 850, depending on the scoring model used (e.g., FICO or VantageScore), generally categorized as follows:
“But wait,” you might say. “I don’t need any loans. So why does my credit score matter?”
Well, you don’t need any loans today. And you might not need to get a new job today, either. But it’s impossible to see the future, and your credit score can play a significant role in that future. So, your credit score does matter, because it can play a decisive role in whether you get:
Monitoring your credit score can also be an essential part of personal financial management. It can help you understand how your financial behavior affects your creditworthiness, and it can help you make more informed decisions.
Credit scoring models vary, but most commonly, they’re composed of the following elements:
If your score is currently lower than you’d like, don’t despair. You can improve your credit score by:
If you do find errors on your credit report, you can dispute them with the credit reporting agency.
Where can you access your credit score and credit report? In the United States, you can request a free credit report from one of the three major credit agencies (Equifax, Experian or TransUnion) once a year. Your financial institution may offer access to your credit score for free; check with your credit union or bank for details. There are also a number of credit monitoring apps that can help you keep track of your credit—and some, like Credit Karma or Mint, are free.
Just be sure to remember that, for all the reasons stated above, your credit score does matter and can significantly influence many aspects of your financial life. Understanding your score and taking steps to improve or maintain it will give you financial benefits and peace of mind for years to come.
We live in a data-driven world. And because data is so readily available, businesses have the ability to tap into key metrics to measure against set goals. Whether those goals are to reduce staff turnover or client churn, increase profits, or extend the average client life cycle…having a KPI (key performance indicator) strategy in place is essential for long-term success.
While data tracking and monitoring key metrics is critically important to business success, the abundance of data available can cause information overload. To help you navigate the world of KPIs and build a “starter plan” of sorts, this article offers three tips to creating a sound KPI strategy.
Not all KPIs are created equal. The first step is to understand the difference between lagging and leading indicators and why both need to be monitored.
Lagging indicators show results over a period of time (e.g., total sales in the closing quarter). These are easy to measure and provide quick answers on whether set goals have been met. For example, if you set an ambitious goal such as doubling sales by the end of Q4 (compared to Q2 sales), the ultimate lagging indicator is annual revenue or profits.
Leading indicators capture data that has an effect on an outcome. This makes leading indicators useful for predicting outcomes. For example, if an online retail store shows a sharp drop in the purchase of a popular item, the company could predict a drop in overall quarterly sales. Monitoring leading indicators helps you get ahead of predictable trends and make adjustments to influence positive outcomes.
The goal here is to get your entire organization talking about data! When everyone speaks the data language, it better supports a company-wide KPI strategy.
To build a KPI-driven culture, be sure to offer regular staff training on the value of KPIs and the metrics each department is responsible for tracking. Also, be sure to assign the proper leads to champion KPI progress and ensure staff are kept updated as your strategy evolves. Finally, make sure you have the right technologies in place to collect and analyze data, and make KPI dashboards available to required staff.
It’s important to understand that KPIs are subject to change. You can bet that over time customer behaviors will change and business goals will evolve in response to market trends. This calls for businesses to refine their KPI strategy on a regular basis.
Over time, you may discover that a KPI is not helping you progress toward a specific goal or that it’s driving the wrong actions. For these reasons, commit to consistent KPI evaluation and enhancement as you move forward. The formal process of refinement requires you to monitor what is working and what is not.
Need help with KPIs? Contact us today! Simply click here to CONTACT US and complete the brief form or give us a call. We are here to help.
Small businesses are often seen as the backbone of the economy. Because of this, they’re granted an opportunity to lead the charge when it comes to diversity, equity and inclusion (DEI). While DEI may seem like the sound bite of this generation, it’s not. It’s a strategy movement that does more than meet a checklist of criteria—it promotes inclusivity in all realms of business.
At the end of the day, implementing DEI can help you build a stronger business. In this article, we’ll dive into the basics of DEI, explore the benefits it brings to small businesses and provide actionable steps you can take to create a welcoming and inclusive environment.
Diversity, equity and inclusion are three interconnected pillars that promote a culture where everyone—regardless of their background—feels included and is given equal opportunities to succeed. Incorporating DEI into your business means that you’re creating an environment for every employee to feel valued, respected and able to thrive. Let’s break down each pillar:
With a better understanding of DEI under our belts, let’s talk about how implementing DEI in your business is beneficial.
Here are seven steps you can take to implement DEI in your business.
DEI isn’t a nice-to-have; it’s essential to the success of your business. Embracing DEI leads to increased creativity, better decision-making and stronger relationships. Don’t wait—start your DEI journey today and watch your business flourish.